This is a short rant about Ulta, the beauty/cosmetics/haircare store. If you need those types of products, I recommend you shop at Sephora (both online and in store), Target, or Walgreens; Nordstrom if you need a luxury line not carried at any of the previous places. Do not shop at Ulta – at least not the physical store. The online store is OK in a pinch.
Maybe the Ulta by you is different, but the one by me sucks. Let me know if yours is better; I’d be happy to hear that the entire chain isn’t plagued by the problems I’ve seen at my local outlet. And here they are:
1. The store is a mess. They take very poor care of their testers. Stuff is broken, smeared, and dusty. Sometimes things are scattered all over and nowhere near where their respective tester is located. Mostly it’s just dirty, which grosses me out.
2. The employees do not give a shit. Apart from a cursory “You finding everything OK?” every now and then, they don’t make any effort to be helpful at all. Generally they stand around in groups of two or three, gossiping about other employees. Just the other day I was in Ulta (last time, I swear) and two employees stood near an end cap viciously ranting about a third employee who wasn’t present. Let’s just say I heard WAY more than I bet their manager or the corporate PR would have liked me to hear.
3. Bait and switch. They advertise lots of specials and gift with purchase, but be warned: it’s all on you. If you don’t bring it up yourself at checkout, you will not get your gifts with purchase or special deals. You have to straight out explain the GWP to the cashier when you check out, then and only then she will check to see if they have the gift in question – sometimes they claim they’ve run out already. Also, watch carefully to see how much things ring up for, and make sure you’re getting any advertised sale or promotional prices.
4. Overpriced. The prices on boutique (i.e., stuff you can only buy there, Sephora, Nordstrom, etc.) items are standard, but Ulta also carries a huge selection of drugstore makeup, skincare, and haircare. And it is the highest price you’ll pay ANYWHERE for those products. Only buy drugstore items from Ulta if you’re desperate, or they have some clearly-marked, to-die-for special going (and then make SURE you get that deal at checkout).
In general, if there’s something you really want from Ulta, buy it from their website. I’ve shopped there before and not only do the gifts with purchase actually work and automatically get added to your cart; but they have great coupons and deals and they always honor them. However, I’d still buy from Sephora first.